Sold Out and Sold Off: When Your Obscure Obsession Goes Mainstream and Ruins Everything
There's a specific kind of grief that hits when the thing you loved in the dark — the weird, unpopular, nobody-understands-this thing — suddenly shows up at Target. This is a story about that grief, the people who felt it first, and which beloved corners of weirdness are currently boarding the hype train whether they like it or not.